About the Mansmann Foundation

Our Team

Barbara Moore

Barb Moore is a former small business owner with extensive experience in the area of small business improvement. Barb has more than 20 years of experience owning and running Anderson Transfer, Inc, a regional trucking company and an affiliate of Bekins Van Lines. She sold her business in 2005.

Barb is the co-founder of PowerLink, a Pittsburgh based nonprofit with a mission to help women-owned businesses develop their businesses more profitably.  PowerLink has served more than 200 businesses in the area. Barb was President of the Board of Directors and in 1999 was instrumental in nationally expanding the PowerLink program through the National Athena program. Barb’s vision and structure for the organization remain unchanged today.

During her business career, Barb has been a member of numerous for-profit and nonprofit boards of directors including the Pittsburgh Regional Alliance, the Greater Pittsburgh Chamber of Commerce and ATHENA International. Barb has received awards for entrepreneurship, leadership and support to the small business community from the Small Business Administration, the YWCA and the Allegheny Conference.

Barb has an undergraduate degree in Psychology, a Masters of Science degree in educational psychology, and a M.B.A., all from Duquesne University.

Q & A with Barb Moore


LaToya Johnson-Rainey
Small Business Specialist

LaToya Johnson-Rainey opened A Hair Boutique Shadyside – a premium experience wig shop that caters especially to those who have experienced hair loss – after working with her family’s beauty supply company for over 15 years.

She has a personal testimony of temporary hair loss, after her own hair was burned in a tragic car accident that took the life of her mother – who instilled LaToya’s passion for helping women to feel bold and beautiful through her career as a hairstylist at a prominent Shadyside salon. LaToya loved watching her mother transform clients and help to build up their confidence through her work.

LaToya has always had a spirit for small business, studying business and finance along with participating in entrepreneurial programs while still in high school. She went on to earn her Bachelors of Science in Business Communications from the University of Phoenix, and then her M.B.A. in Business Innovation & Administration from Carlow University. She opened her first business in 2005 – ASM Services (a notary, loan closing, and business executive company).

She released her first published book in 2014, “The Hair Commandments (The Shall Nots of Weaves, Wigs, and Naturals)”. She has been featured in a variety of media outlets such as Pittsburgh Business Times, Whirl Magazine, Shady Ave. Magazine, The Lynne Hayes Freeland Show, The Courier, Carlow Alumni Spotlight, The Pittsburgh Post-Gazette, on the cover of The Women’s Yellow Pages, and more.

LaToya was awarded by The Leaders of Women in Entrepreneurship, received a Proclamation from The City of Pittsburgh for the volunteer work she did with the HOPE for Tomorrow program, is the Vice President of the Homewood Brushton Business Association, and wrote Youth Entrepreneurship 101, a curriculum taught locally with youth entrepreneurs. The students from one of the youth programs that utilize the curriculum has started their own business, a Social Design Studio that works with existing businesses in the community.

Q & A with LaToya Johnson-Rainey

Katie Outon
Program Manager

Katie Outon has worked in small business for most of her career and has the utmost admiration for entrepreneurs. The people she has worked with, she says, share an enlivening sense of possibility and bravery.

At the outset of her career, Katie worked her way up in a rapidly growing small business – ultimately serving as Vice President of Operations. In that role, she supervised a staff of nearly 50 employees, creating streamlined training programs for several positions within the organization. By supplementing these larger group trainings with individual counseling and a peer-to-peer mentoring program, she kept their training budget lean. In addition, in a high turnover industry, their employee retention rate far exceeded that of their competitors.

Katie affirms that small business owners are the backbone of our economy, and she recognizes that although Pittsburgh’s very own economic revitalization has been powerful – it has also been uneven. One of Katie’s primary interests in joining the Mansmann team has been the opportunity to contribute to Mansmann’s efforts towards enacting a more just distribution of economic growth across our region.

Prior to serving as Mansmann Foundation’s Program Manager, her most recent position has been as a practicing attorney, in which capacity she has consulted a handful of entrepreneurs at varying stages in their business lifecycle. Though their communications were largely rooted in legal matters, they inevitably discussed all aspects of business ownership, including what keeps them up at night, and what they aspire to build. Her passion for encouraging these entrepreneurs clearly aligns with our mission here at Mansmann Foundation.

As Program Manager, Katie serves as the main point of contact between our meeting facilitators and Mansmann’s internal staff, and is responsible for overall quality assurance in regards to our program and its beneficiaries.

Q & A with Katie Outon