Q & A with LaToya Johnson Rainey

Why did you decide to go into business?

Ever since I was a little girl, I couldn’t see myself doing anything other than running my own business. I love that entrepreneurship gives me the opportunity to actually own my career, carving out what I do based upon what I feel as my personal purpose, while making a difference in the lives of others.

What was your worst business experience?

Learning that, despite your hopes as a business owner, not every client has good intentions. Unfortunately, there are some customers who you simply cannot afford to keep happy, while maintaining a high level of standards with the rest of your clients.

What is your guilty pleasure at work?

I love having the independence to do things my way – changing the decor, being able to indulge myself a bit, like by eating blueberries and chocolate…and creating my own schedule so that it does NOT have to include early mornings!

What business book has influenced you the most? 

There are so many! But my top three (which I’ve read multiple times – and always learn something new) are: “Super Rich: A Guide to Having It All” by Russell Simmons, “Delivering Happiness: A Path to Profits, Passion, and Purpose” by Tony Hsieh, and “The Black Rose: The Dramatic Story of Madam C.J. Walker, America’s First Black Female Millionaire” by Tananarive Due.